Sundown Markette — IMPACT+ Platform
Full-Stack Event Ecosystem & PoS Platform
The Client
Sundown Markette
Sundown Markette is a recurring lifestyle event in Indonesia that brings together merchants, brands, audiences, and communities under one vibrant marketplace experience. Operated through 370 Agency, Sundown Markette needed a unified digital backbone to replace fragmented manual processes across event operations, merchant transactions, and audience engagement.
The Challenge
Sundown Markette operated with disconnected workflows. Event organizers managed merchants manually. Transactions were cash-heavy with zero visibility. Brands and sponsors had no access to real-time performance data. Customers had no unified identity across events. Core problems: - No centralized system connecting event owners, merchants, and audiences - Zero real-time transaction monitoring or reporting - No loyalty mechanism to drive repeat attendance - Sponsors lacked data-driven insights for campaign decisions - Merchant onboarding was manual and error-prone
What We Built
Event Management Dashboard
Complete event management dashboard with real-time oversight for event promotors. Merchant registration and approval workflow. Transaction reporting and analytics across all merchants. Broadcast and notification system to communicate with merchants at scale.
Merchant Dashboard & Registration
Online registration with built-in approval flow for retail brands, UMKM, and sponsor tenants. Digital booth management per event. Transaction monitoring per merchant. Promo and loyalty feature management. Direct integration with the IMPACT+ PoS.
IMPACT+ Point of Sales (PoS)
Custom-built PoS system for Sundown Markette merchants. Integrated with Bank Raya payment gateway for QR-based transactions (QRIS). Real-time transaction recording and admin fee calculation. Staff access management and item management per merchant. Deployed and battle-tested across multiple live events.
Customer WebApp & Loyalty System
Account and membership point management for Sundown Markette visitors. Digital event check-in system. Promo and brand loyalty access for returning visitors. Event discovery for upcoming editions. Points earned at any merchant, directly connected to PoS transactions.
Sponsor & Brand Dashboard
Advertising slot management within the platform. Campaign posting tools (posters, promos, banners). Data and insight analytics on audience behavior and transaction patterns.
Results & Impact
Unified Ecosystem
One platform connecting event owners, merchants, brands, and audiences — replacing 4+ disconnected workflows.
Real-Time Visibility
Live transaction monitoring, merchant performance tracking, and sponsor analytics — all in one dashboard.
Cashless Transactions
Full QR-based payment flow via Bank Raya, reducing cash handling and improving transaction accuracy.
Loyalty Loop
Point system drives repeat visits. Customers earn across merchants, creating a unified incentive layer.
Tech Stack
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