Endgame Townhall & Books System
Full-Stack Event Platform, Ticketing System, Book E-Commerce & Ecosystem Hub
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Endgame
Endgame is Indonesia's definitive thought leadership platform, founded by Gita Wirjawan former Minister of Trade, former Chairman of BKPM (Indonesia's Investment Coordinating Board), and visiting scholar at Stanford's Precourt Institute for Energy. With over 200 podcast episodes and 100 million+ cumulative views, Endgame has become the country's most influential intellectual discourse platform. The Endgame ecosystem spans three pillars: 1. Endgame Town Hall : An annual flagship conference bringing world-class speakers and thinkers to Jakarta. 2. Endgame Books : The publishing arm, headlined by "What It Takes: Southeast Asia". 3. Gamechangers Community : A network of thought leaders and changemakers.
The Challenge
Endgame's growing ecosystem had no unified digital backbone. Each pillar operated on disconnected platforms. The Town Hall had no custom ticketing or event management system. The book publishing arm was constrained by Shopify's pricing and limitations. There was no centralized data layer connecting audiences across products. Core problems: - Custom event website with integrated ticketing and payment gateway - On-ground event management system for check-in, QR validation, and room management - Book sales locked into Shopify with high fees, limited control, and no domestic shipping optimization - Order management system for books and merchandise distribution - Unified database across Town Hall, Books, and Gamechangers Community - SEO architecture to position Endgame.id as the ecosystem's central lighthouse
What We Built
Event Website — townhall.endgame.id
Full responsive website with hero, speaker profiles, agenda, venue info, FAQ, and partner showcase. Tiered ticketing presentation (Scholars IDR 679K / Luminaries IDR 2.5M / Pioneers IDR 7M). Dynamic speaker cards with role descriptions and session details. Mobile-optimized for high-traffic launch periods.
Ticketing System & Payment Gateway
End-to-end ticketing flow: browse tiers, select, checkout, payment, e-ticket with QR. API-to-API integration with payment gateway. Multi-tier ticket management with different entitlements. Add-on purchases (Networking Night, Power Lunch) for ticket upgrades. Automated e-ticket delivery with unique QR code per attendee.
Event Management System
WebApp for on-ground event staff (runners/liaison officers). QR code scanning for attendee check-in and validation. Room and guest management dashboard. Real-time attendance tracking across sessions. Wristband and lanyard verification flow. Staff access control per area.
Endgame Experience WebApp
Custom UI/UX mobile web experience for Town Hall attendees. Game Changer Pass — interactive attendee engagement feature. Login/signup with ticket integration (CSV import support). Content management system for real-time event updates. Banner management for sponsor visibility during the event.
E-Commerce Platform — books.endgame.id
Custom-built book e-commerce platform replacing Shopify. Pre-order system for domestic and international orders (US hardcover, global paperback). Payment gateway integration (iPaymu) with multi-method support. Domestic shipping calculation with Indonesian logistics providers (Lion Parcel, JNE). International shipping for US and global orders (USPS integration). Gift recommendation engine and marketplace redirect integration (Shopee, TikTok Shop).
Order Management System (OMS)
Back office admin dashboard for order processing and fulfillment. SKU management across books, merchandise, and partner products. Distribution management with territory processing. Customer database with purchase history, payment status, and shipping records. CSV export for logistics providers and financial reconciliation. Warehouse management with domestic and international fulfillment tracking.
Results & Impact
End-to-End Ticketing
From online purchase to QR check-in at the venue — zero manual ticket verification. Multi-tier access (Scholars, Luminaries, Pioneers) managed through one system.
Shopify Independence
Migrated from Shopify to a custom platform — eliminating recurring platform fees, gaining full control over shipping, payments, and customer data.
Global Reach
Book sales system supports domestic and international orders with automated shipping calculation — reaching readers from Jakarta to Boston.
Unified Ecosystem
Shared database across Town Hall, Books, and Gamechangers — one audience identity layer spanning events, publishing, and community.
Tech Stack
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