Digiroad — Atlas Indonesia Towing Platform
Full End-to-End Towing Operation System
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Atlas Indonesia
Digiroad operates under PT Armada Lintas Khatulistiwa, commercially known as Atlas Indonesia — the country's largest roadside assistance and towing network. Atlas provides 24/7 emergency road services across 33 provinces with 1,000+ rescue vehicles and 43,000+ protected members. Their services span emergency towing, jump-start battery, flat tire assistance, fuel delivery, EV charging station delivery (SPKLU), locksmith, courtesy car, and last-mile vehicle logistics.
The Challenge
Atlas Indonesia ran a nationwide towing operation with massive geographic coverage but fragmented digital infrastructure. The B2C customer journey was manual — phone calls, WhatsApp, no self-service. The B2B side for brand partners (insurance companies, car dealers, fleet operators) had no dedicated system to manage their customers' roadside assistance needs at scale. Core problems: - No unified digital platform for customers to request, track, and manage towing services - B2B brand partners had zero self-service tools to manage their customer base - Membership and promo management was manual and disconnected from transactions - No mobile presence despite the service being inherently mobile-first - Payment and checkout flows were offline, limiting conversion and tracking
What We Built
B2C Mobile App (iOS & Android)
Native mobile app published on Play Store and App Store. Service request flow: towing, jump-start, flat tire, fuel delivery, locksmith. Real-time cost estimation engine with city-to-city pricing across Indonesia. Membership purchase and management with auto-activation. Midtrans payment gateway integration for seamless checkout. Service tracking and order history.
B2B Brand Platform
Connected directly to atlasindonesia.com as the brand-facing portal. Brand partners can onboard and manage their own customer base. Towing service management on behalf of brand customers. Dedicated dashboard for service monitoring and reporting. Customer data management with brand-level segmentation. Filter and search tools for managing large customer volumes.
Membership & Promo Engine
Multiple promo rule types: percentage discount, fixed amount, custom duration, bonus duration. Voucher system with unique code generation. Eligibility and quota logic per campaign. Auto-applied promo detection at checkout. Transparent pricing display with promo breakdowns. Usage tracking and reporting per campaign.
Admin CMS & Operations Dashboard
Full content management system for promo creation and editing. Promo status management and list views. Membership tracking and activation monitoring. Service reporting and analytics. Landing page content management for atlasindonesia.com.
Results & Impact
Nationwide Digital Access
33 provinces covered with digital service request capability — replacing phone-only workflows with self-service mobile and web channels.
Mobile-First Conversion
Native apps on both platforms bring towing services to customers' pockets — matching the inherently mobile nature of roadside emergencies.
B2B Revenue Channel
Brand partners now self-manage their customers' towing needs — opening a scalable enterprise revenue stream alongside retail.
Growth Engine
Promo and membership system drives acquisition and retention with configurable campaign rules — no code changes needed per campaign.
Tech Stack
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