Festive Fields — Website & Prepaid Booking System
Website Development & Prepaid Voucher Platform
The Client
Festive Fields Entertainment Group
Festive Fields Entertainment Group is an Indonesia-based hospitality and entertainment company founded in 2023, operating premium nightlife and dining venues across Jakarta. Their flagship outlets — Fyne Jakarta and Stalk Jakarta — deliver curated experiences through expertly crafted beverages, culinary excellence, and dynamic atmospheres. Festive Fields has quickly built a reputation for high-profile events, including a MURI record-breaking 5-day non-stop celebration at Stalk Jakarta and exclusive brand collaborations with names like UNIQLO. Extraordinary Experiences. Unparalleled Entertainment. Every Time.
The Challenge
Despite strong brand presence and growing demand, Festive Fields lacked a digital backbone to match their on-ground experience. Their web presence needed a proper foundation, and their voucher and booking operations were running without a dedicated system. Core problems: - No custom-built website that reflects the brand's premium identity and showcases both outlets - No digital system for prepaid voucher sales — customers had no way to purchase packages online - Voucher redemption at outlets relied on manual verification with zero traceability - Staff had no streamlined tool to validate purchases per branch - No payment gateway integration for seamless online transactions
What We Built
Festive Fields Website
Custom-designed website reflecting Festive Fields' premium brand identity. Dedicated pages for each outlet — Fyne Jakarta and Stalk Jakarta. Event listing and discovery for upcoming shows and private events. Private event booking inquiry flow. Blog and press release section for brand storytelling. Reservation system integration. Mobile-responsive design optimized for nightlife audience behavior.
Prepaid Voucher Booking System
Customer registration and authentication system. Outlet selection flow — customers choose their preferred venue (Fyne, Stalk, or future outlets). Voucher catalog per outlet with dedicated packages and services. One-time purchase, one-time redeem voucher mechanism. Secure checkout with payment gateway integration (Midtrans/Xendit). Purchase confirmation and digital voucher delivery.
Staff Redemption & Scanning System
Branch-assigned staff accounts — each staff member can only access their designated outlet. QR-based voucher scanning for instant on-site validation. Real-time redemption status tracking. Prevents double-redemption with one-time scan enforcement. Admin oversight across all outlets.
Admin & Outlet Management
Centralized dashboard for managing voucher inventory across outlets. Account creation and branch assignment for staff. Sales reporting per outlet, per voucher type. Customer database with purchase history. Payment reconciliation with gateway transactions.
Results & Impact
Brand-Forward Web Presence
Custom website that matches the premium positioning of Fyne and Stalk — replacing a generic web presence with a purpose-built digital identity.
Digital Voucher Revenue Channel
New online sales channel for prepaid packages — customers can now purchase before they visit, increasing commitment and reducing walk-in uncertainty.
Zero Manual Verification
QR-based redemption replaces manual checking — staff scan, system validates, done. No double-redeem, no disputes.
Outlet-Level Visibility
Admin can track voucher sales and redemptions per outlet, per package — enabling data-driven decisions on which offerings perform best.
Tech Stack
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